Eric Hintermaier is a talent photographer, musician, and real estate agent. His hope was to develop a brand that embodied his personality. Within that personality, is a love for apparel and how well it lends itself to the iconicism of a brand mark. So we started there, running through a million iterations of a wolf, until we landed in an abstract world of geometric shapes. The posture of the wolf facing forward embodies Haier's forward thinking mentality. The rest of the brand identity includes various secondary and alternate use logo options.